Privacy Policy

Last Updated: 09 Sept 2026

At Milky Popup ("we", "us", or "our"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy governs the privacy policies and practices of our website, milkypopup.com, and the Milky Popup Plugin (collectively, the "Services").

Please read this privacy policy carefully as it will help you understand what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Services immediately.

1. The Milky Popup Plugin (Self-Hosted Data)

First and foremost, it is crucial to understand how the Milky Popup Plugin operates on your website. The plugin is a self-hosted WordPress tool. Therefore:

• We do not have access to your leads: We do not track, collect, store, or process the email addresses, names, or any other personal data of the visitors who interact with or submit information through the popups on your website.
• Your data stays yours: All lead data, subscriber lists, and popup analytics are stored entirely and exclusively on your own WordPress database and server hosting environment. You retain full ownership and control over your data.

2. Information We Collect

While we do not collect your website visitors' data, we do collect certain information from you (the customer) when you visit milkypopup.com or purchase a license:

• Personal Information You Disclose to Us: We collect personal information that you voluntarily provide to us when registering on the website, expressing an interest in obtaining information about us or our products, or purchasing a license. This includes your name, email address, billing address, and contact preferences.
• Payment Data: We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (e.g., a credit card number) and the security code associated with your payment instrument. All payment data is stored by our payment processors (e.g., Stripe, PayPal, or WooCommerce), and you should review their privacy policies and contact them directly to respond to your questions.
• Information Automatically Collected: We automatically collect certain information when you visit, use, or navigate milkypopup.com. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, referring URLs, and information about how and when you use our website.

3. How We Use Your Information

We use personal information collected via our website for a variety of business purposes described below:

• To Fulfill and Manage Your Orders: We use your information to fulfill and manage your license purchases, subscriptions, payments, and refunds made through the website.
• To Provide Technical Support: We may use your information, including your WordPress environment details and license key, to respond to your inquiries and solve any potential issues you might have with the plugin.
• To Send Administrative Information: We may use your personal information to send you product updates, new feature announcements, security alerts, and information about changes to our terms, conditions, and policies.

4. Will Your Information Be Shared with Anyone?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis:

• Vendors, Consultants, and Other Third-Party Service Providers: We may share your data with third-party vendors who perform services for us or on our behalf and require access to such information to do that work (e.g., payment processing, email delivery, hosting services, and customer service tools).
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We do not sell, rent, or trade your personal information to third parties for their promotional purposes.

5. Use of Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of milkypopup.com may become inaccessible or not function properly.

6. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When you cancel your subscription, we may retain your account information for administrative purposes, but we will delete or anonymize your data when we have no ongoing legitimate business need to process it.

7. Your Privacy Rights

Depending on your location (such as the EEA, UK, or California), you may have certain rights under applicable data protection laws. These may include the right to:

• Request access and obtain a copy of your personal information.
• Request rectification or erasure of your personal data.
• Restrict the processing of your personal information.
• Data portability (if applicable).

To make such a request, please contact us using the details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

8. Updates to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

9. Contact Us

If you have questions or comments about this policy, you may email us at:

hello@milkypopup.com